5Thru and Chatsworth Seek to Digitally Transform the Drive-Thru Experience

Chatsworth Securities LLC is pleased to announce its strategic partnership with 5Thru, an innovative drive-through payments platform. 5Thru's technology seeks to digitally transform the drive-thru experience by simplifying and personalizing it, allowing for a faster, frictionless experience. The partnership will focus on business development and strategic advisory to help boost 5Thru's market share across QSR, pharmaceuticals, banking, and other drive-thru sectors. 5Thru provides the missing link for in-vehicle customer engagement by reducing bottleneck pain points in the drive-thru customer journey. Using an innovative Customer Profile builder and identification technology tied to order history, AI recommender, and automatic payment, the solution adapts to both the consumer and businesses' changing perceptions of convenience. We are personalizing the drive-thru experience and improving the speed of service. 5Thru utilizes image recognition technology to offer a secure contactless payment option, reducing average wait times by 22 seconds, resulting in more traffic, more revenue, and increased customer loyalty, said James Clifford, CEO of 5Thru. Today, most restaurant groups have digitally transformed and adopted digital payments technology. However, over 80% of restaurants are turning to other technology such as online ordering, digital menus, and restaurant analytics to help them run their businesses efficiently. This is no different at the drive-thru, stated Marcus Magarian, Managing Director at Chatsworth Securities. Chatsworth Securities has deep industry expertise in the payments space, and we believe that 5Thru's technology fundamentally improves the drive-through experience for the customer.